Google has finally officially answered the question on if duplicate content will cause you penalties and the answer is No. If your not sure what I’m talking about see here and here for a couple examples of writers talking about the duplicate content penalty.

Sven Naumann of the Google Search Quality Team has announced on the Google Webmasters Blog that:

“When encountering such duplicate content on different sites, we look at various signals to determine which site is the original one, which usually works very well. This also means that you shouldn’t be very concerned about seeing negative effects on your site’s presence on Google if you notice someone scraping your content”

he then concludes with:

“I’d like to point out that in the majority of cases, having duplicate content does not have negative effects on your site’s presence in the Google index. It simply gets filtered out.”

It seems Jim Whalen over at Search Engine Land had it right all along when he wrote The Duplicate Content Penalty Myth back in ‘07. There is also a nice read on how it’s not a penalty and how the filter possibly works over at Webconfs.

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